Design trifft Performance
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Experience the BMW M Concept Neue Klasse from every angle. Pure performance, reimagined for the electric era.
The BMW M Concept Neue Klasse reveals — for the first time — the new design language for high-performance vehicles. An uncompromising preview of the next generation of all-electric BMW M models. Every design measure follows a clear principle: form emerges from function, making dynamics, precision and control immediately tangible.
M Colour Palette
Typography Scale
The interior of the BMW M Concept Neue Klasse is consistently aligned with the driver. Reduced design, clear functions and premium materials create focus that places performance and control centre stage.
The front reinterprets the legendary BMW Sharknose, giving the vehicle a focused presence. A Trimaran bumper, motorsport-inspired front splitter and the distinctive M Yellow Track Lights define the unmistakeable appearance.
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Sporting proportions, sharply led lines along the reduced side wall define the unique BMW M character of the concept vehicle. Short overhangs and a muscular shoulder section with widely flared wheel arches give it a powerful stance.
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The striking rear connects clear surfaces. Track Lights frame the Trimaran element above the floating diffuser, while the Ducktail spoiler acts as an aerodynamic separation edge that increases downforce.
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The cockpit is clearly structured and places the driver at the centre. A floating dashboard in black knit defines the interior and is complemented at start-up by an M-specific hexagonal light pattern.
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Newly developed bucket seats guarantee secure support even in highly dynamic driving situations. Two-colour Merino leather in Berry Red and Bathurst Blue is combined with integrated natural fibre components.
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Red accents set deliberate visual markings at central performance functions. On the steering wheel, shift paddles and the new gear selector link operation and design — creating a direct connection to motorsport.
Explore ——Based on the BMW Gen6 electric platform of the Neue Klasse, developed specifically for fully electric high-performance applications.
Beyond design and space, the concept vehicle illustrates key technological approaches of the next generation. Intelligent control, new drive concepts and connected systems show how driving dynamics, control and efficiency will develop in the future.
The new BMW M eDrive is based on BMW's Gen6 technology from the Neue Klasse, developed specifically for fully electric high-performance applications.
The central control software enables integrated, individually per-wheel control of drive and braking systems simultaneously for precision torque vectoring.
The 800V high-voltage architecture delivers significantly faster charging, lower thermal losses and greater efficiency at high power outputs.
The digital display system follows a clear principle: maximum information with minimum distraction.
For the first time, refined natural fibre is used in refined form, visible in the roof graphic and integrated seat components.
The new BMW M design language forms the expressive spearhead of the Neue Klasse — determined and purposeful. For me, this project is special because it leads the BMW M character into a new era. At BMW M, form consistently follows function. Every detail serves performance.
Oliver Heilmer — Head of Design, BMW Compact Class, Neue Klasse & BMW M
BMW M Heritage · E30 M3 to Neue Klasse
From first concept sketches to digital renderings — the creative journey that brought the BMW M Concept Neue Klasse to life.
BMW M · Motorsport DNA
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The direct connection to your BMW. Remote access, real-time data, charging management, navigation and personalization — all from your smartphone.
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